Parque UNA — São José dos Campos, Illustrated book, flag and manifesto film for a planned neighborhood

Parque UNA: a mixed-use planned neighborhood (living, work, retail, services, culture and leisure), already present in Pelotas (RS) and Uberlândia (MG). The São José dos Campos project extends that model. Idealiza's brief: a "digestible" book, with illustrations to present the neighborhood's principles.

Illustrated editorial book with the neighborhood's principles. The neighborhood flag, "Sunset": the yellow sun on the horizon stands for new opportunities, the orange sky for a warm and calm atmosphere, and the green stripes for the Mantiqueira mountains. Manifesto film, animations, 3D images and photography.