NUBE — Vida na Nuvem, Naming, concept and placebranding for compact apartments

The third development in Alameda das Artes, described as the most technologically advanced compact apartment project in Parque UNA Pelotas' creative district. Concept: the cloud, a metaphor for the connectivity and fluidity of digital life: lightness, accessibility and connection, in a minimalist lifestyle with technology woven into everyday life.

Naming, concept, placebranding and 3D (Erro Studio), plus animations, renders, interview videos, a concept film and photography.